Chart of Accounts - What is the "Trade Spend" account used for?

This refers to spend to incentivize partners (retailers, wholesalers, distributors) to promote and sell your products effectively. It encompasses various promotional activities and incentives to encourage product placement, increase sales volumes, improve product visibility, and ultimately drive consumer demand. Specifically, this could include discounts and rebates to partners, shared marketing activities, and can also include trade shows and events.