Q: What does trade spend typically include

A: “Trade spend” denotes the financial resources allocated by a manufacturer to promote their products through retailers. This may encompass initiatives such as discounts, rebates, special pricing, in-store displays, merchandising support, and other incentives aimed at encouraging retailers to stock and promote their products. The ultimate goal is to drive sales and expand market share. Essentially, it represents the budget designated for marketing and sales endeavors targeted at the retail level in order to enhance product visibility and demand.”